Roadshow BMW

Cordova, TN

With the success of the BMW Mini Cooper in America and abroad, BMW initiated a program to establish an independent identity for the brand. Roadshow BMW, in Memphis, TN used a section of land on the north side of its existing property to construct an approximately 5,000 square foot new Mini showroom, offices and service drop off. There is space to display as many as nine automobiles, providing the opportunity to models of the Mini and other BMW vehicles.